The Box Loves: Healthy Haircare from Davines and Olaplex
If you’ve visited The Box since we opened you probably noticed we stock some pretty interesting and unusual looking hair care products. A few weeks into trading we thought it might be nice to tell you about them and tell you why we think they’re so good for your hair.
First of all, we have chosen to stock Italian hair care brand Davines (apparently pronounced Davinez), who pride them selves on ‘Sustainable Beauty’. Since 1983 the company have championed a more holistic approach to haircare with an eye on the environment. The ‘Essential Haircare’ range we stock is paraben and sulphate free, made in a renewable energy factory and comes in CO2 neutral packaging. If that already isn’t fancy enough for you, the vast array of plant based formulas reflect the multitude of hair types helping you identify a product to match you. Based on your hair texture, volume and weight Guillaume can shampoo your hair with the appropriate Davines shampoo and conditioner so you can judge the results for yourself.
Now, a few years back, Guillaume was introduced to a salon only product called Olaplex when it first arrived in the UK. Since then he has used Olaplex professionally to manage total hair makeovers and repair and smooth over-processed hair. Flash forward two years and salons all over London now offer Olaplex to get the best colour results but only a few hairdressers have had as much time, training and experience using it as Guillaume. We’re not exaggerating when we say with Olaplex, his colours and conditioning treatments are genuinely transformative and give clients hair they never thought they could achieve. Here comes the science bit… Olaplex is a solution designed to reconnect the disulphide sulfur bonds broken by the process of permanent hair colouring and lightening, effectively re-building the structure of the hair follicle. What this means for the client is smoother, stronger, healthier hair from the inside out. This is where science truly meets haircare and you’ll want an experienced hairdresser you can trust to get it right.
In short, all the products at The Box are chosen because they benefit the health of your hair; strengthening, repairing and cleansing each strand. We believe great hair is healthy hair, and healthy hair always looks great.
If you want to experience these products in the salon for yourself book an appointment today.